FOR IMMEDIATE RELEASE
Kate Walter, MA, APR
Blue Zones Project – Southwest Florida
FineMark National Bank & Trust in Estero becomes Blue Zones Project Approved™ Worksite
NAPLES, Fla. (July 17, 2018) – FineMark National Bank & Trust in Estero is now a Blue Zones Project Approved™ worksite. A recognition ceremony and ribbon cutting took place on July 9.
“The Blue Zones Project aligns well with FineMark’s vision statement, “to make a positive impact on the individuals, families and communities we serve while being good stewards of FineMark’s resources,” stated Harlan C. Parrish, Lee County President. “We believe providing a happy and healthy environment for our clients and associates at FineMark can improve their overall well-being.”
Some of the initiatives FineMark implemented to become a Blue Zones Project Approved™ Worksite included: potluck lunches and walking Moais®; where FineMark associates shared a healthy meal together or a group walk. FineMark also created plant-based snacks and menu options for clients and encouraged associates to take micro-breaks to stretch and move each hour and use the stairs instead of the elevator.
They join more than 180 other area companies involved with Blue Zones Project – Southwest Florida, a community-by-community, well-being improvement initiative designed to support longer, better lives through permanent changes to environment, policy, and social networks. Principles are based on lifestyles in Blue Zones® areas, which are pockets of the world where people live longer with less chronic disease and higher quality of life.
Brought to Southwest Florida by NCH Healthcare System, in collaboration with Sharecare®, Inc. and Blue Zones, LLC, Blue Zones Project is a vital part of Southwest Florida’s well-being improvement initiative that encourages changes in the community that lead to healthier options. For more information about Blue Zones Project Southwest Florida, visit southwestflorida.bluezonesproject.com.
ABOUT BLUE ZONES PROJECT
Blue Zones Project® is a community-led well-being improvement initiative designed to make healthy choices easier through permanent changes to a city’s environment, policy, and social networks. Established in 2010, Blue Zones Project is inspired by Dan Buettner, a National Geographic Fellow and New York Times best-selling author who identified five regions of the world—or Blue Zones®—with the highest concentration of people living to 100 years or older. Blue Zones Project incorporates Buettner’s findings and works with cities to implement policies and programs that will move a community toward optimal health and well-being. Currently, 42 communities in nine states have joined Blue Zones Project, impacting more than 3.3 million Americans nationwide. The movement includes three beach cities in California; 15 cities in Iowa; Albert Lea, Minnesota; the city of Fort Worth; and communities in Southwest Florida, Hawaii, Oklahoma, Oregon, and Wisconsin. Blue Zones Project is an exclusive partnership between Blue Zones and Sharecare. For more information, visit bluezonesproject.com.